I’ve lost myself before. That’s exactly why I’m here to help you.

Movement has always been part of me.

Growing up, being active was woven into everything. Winters meant skiing, snowboarding, and snowmobiling. The rest of the year meant soccer fields, track meets, and hiking trails. Movement wasn’t a hobby; it was the fabric of my life.

That experience carried into my adulthood. During college, I was a kayak guide in the Pacific Ocean, leading groups through sea caves. It was physically demanding and relied heavily on trust, requiring a lot from everyone involved. I learned early what it means to show up for others in environments where shortcuts are not tolerated. After graduating, I kept moving. Running. Cycling. And eventually, crossing the finish line of an Ironman 70.3.

For all of my childhood and most of my adult life, my body was something I relied on completely. Something that truly felt like mine, and unquestionably connected to me.

Noelle McLaughlin running in the Ironman 70.3

I spent years learning how to fuel the world’s greatest athletes. Then I had to learn how to fuel myself.

Long before I became a personal trainer, I built a career at the intersection of sports, performance, and execution.

As a project management leader at advertising agencies, I worked alongside major sports brands — the kind of clients who think seriously about what it takes to compete at the highest level. Later, I joined GNC, where I became fluent in the science of nutrition and supplementation. I studied how the world’s top athletes fuel their bodies, recover, and sustain peak performance over time.

Through all these various experiences, I learned what the body is capable of when it’s properly supported. I knew the practice. I knew the discipline. I knew the science.

But…

Then I became a mom. And somewhere in the middle of it, I lost myself.

I had done an Ironman 70.3. I had guided strangers through ocean swells in sea caves. I had built a career and a family and a life I was authentically proud of.

But after having my two kids, something shifted in a way I didn’t expect and wasn’t prepared for. My body didn’t feel like mine anymore. My time didn’t feel like mine. The woman who had always known how to show up — physically, professionally, personally — found herself running on empty and barely recognizing herself in the process.

I kept telling myself I’d get back to it. When things slowed down. When the kids were older. When there was more time.

The time never came.

I just found myself tired, frustrated, and angry.

And one day, I’d had enough.

I didn’t get certified to build a business. I got certified to find my way back.

I pursued my NASM personal training certification not as a career move but as a personal one. I needed a framework, a commitment, and a reason to show up for myself the same way I’d always shown up for everyone else.

What I found on the other side surprised me.

Not just a different body, but myself.

Stronger, more energized, more present. A better mother. Not despite making time for my own training, but because of it. I stopped feeling like I was failing at everything and started feeling like I was finally giving myself what I’d been denying myself for years.

I learned something I now consider non-negotiable:

Prioritizing your health isn’t the opposite of showing up for your family. It’s what makes showing up for them sustainable.

The more I trained, the more I felt it — in my energy, my patience, my confidence, my capacity. The ripple effect went far beyond the gym. It reached my kids, my marriage, my relationships, my sense of self.

I wasn’t performing for anyone. I wasn’t trying to prove anything. I was just finally, quietly, prioritizing and rediscovering myself again.

I’m not here to just give you a program. I’m here to help you find yourself again.

I bring something to this work that I couldn’t have manufactured: I’ve been where you are. Not as a concept. Not as a talking point. I know what it feels like to be a woman who lost her physical sense of self, and I know what it takes, step by step, to find it again.

In my 1:1 coaching, every program is designed around the woman in front of me — her schedule, her body, her goals, her life. Your starting point is yours. Your plan reflects that.

I measure your success the same way I measured my own: not just by what you look like (let’s not lie, it’s fun to look hot as f*ck), but also by how you feel. More energized. More capable. More like the woman you’ve been trying to get back to.

That’s the work. And for the women who show up for it — it changes everything.

Training & Background

The experience behind the practice.

  • NASM Certified Personal Trainer
  • Mom of two
  • Ironman 70.3 finisher
  • Former ocean kayak guide
  • 20+ years as a competitive and recreational athlete
  • Industry background in sports nutrition & supplementation
  • Project management leader of major sports brand clients
  • Based in Colorado Springs, CO — virtual coaching available nationwide
The first step

If any part of this sounds familiar, you’re exactly who I built this for.

I work with women one-on-one, virtually across the country, and in-person in Colorado Springs. Every coaching relationship starts the same way: a real conversation, no pressure, no pitch. Just two women figuring out what it looks like for you to finally come first.

Book Your Free Discovery Call
No commitment. No pressure. Just a conversation.